There is a specific consideration to national brand subjectivity in designing and construction process of this project, national brand or imagination of a society in other cultures’ minds, is a permanent visualization that is not mutable or modifiable. Political positioning and speeches are usually unsuccessful in such field, it is rare to see them having impact on their audience. Experience design (XD) is a new era in designing field that tries to make a nice and seductive diary for its client or attendance. Creating this nice diary is only possible by the direct involvement of user that is where all the expertise of designer(s) are being involved to make a proper context.

There is a specific consideration to national brand subjectivity in designing and construction process of this project, national brand or imagination of a society in other cultures’ minds, is a permanent visualization that is not mutable or modifiable. Political positioning and speeches are usually unsuccessful in such field, it is rare to see them having impact on their audience. Experience design (XD) is a new era in designing field that tries to make a nice and seductive diary for its client or attendance. Creating this nice diary is only possible by the direct involvement of user that is where all the expertise of designer(s) are being involved to make a proper context.